Momcozy launches breastfeeding support campaign in Australia

Momcozy used World Breastfeeding Week to launch Breathe & Breastfeed in Australia, pairing a public event at The Royal Children’s Hospital Melbourne with support for a permanent feeding and rest space. The campaign aims to make breastfeeding support more practical for mothers balancing health, work and daily life.

Why it matters: - Breastfeeding support often depends on more than encouragement, especially when mothers are recovering, working or spending long hours away from home. - Momcozy’s campaign pushes the conversation toward practical support from healthcare providers, families, workplaces and brands. - The initiative also adds a permanent resource at The Royal Children’s Hospital Melbourne, which can help mothers visiting or caring for children there.

What happened: - Momcozy launched Breathe & Breastfeed in Australia during World Breastfeeding Week. - The campaign came to life at Mums’ Cozy Day on 7 August 2026 at The Royal Children’s Hospital Melbourne. - The event was held in partnership with the Royal Children’s Hospital Foundation and brought together healthcare professionals, mothers and maternal health voices. - Momcozy is supporting the establishment of a permanent “Cozy for Mum” feeding and rest area at RCH.

The details: - The RCH space is designed for mothers to breastfeed, express milk or rest while visiting or caring for children at the hospital. - Momcozy said the goal is to make support around breastfeeding match the realities of mothers’ everyday lives. - Tracy Li, a Registered Nurse and Clinical Specialist at the University of Sydney, joined a discussion on maternal wellbeing, pumping away from home, returning to work, physical comfort, changing feeding routines and when to seek professional support. - Li said there is no perfect routine in the early weeks and encouraged mothers to seek help from a GP, midwife, maternal and child health nurse or other qualified health professional when needed. - Ellen Zhou, APAC Marketing Director at Momcozy, said breastfeeding support is a shared responsibility across healthcare, families, workplaces and brands. - Momcozy framed the campaign as part of its wider Put Mum First mission, which centers mothers’ physical, practical and emotional needs alongside the baby’s needs. - The company was founded in 2018 and has grown from a wearable breast pump specialist into a maternal and baby care brand.

Between the lines: - The campaign is less about setting another breastfeeding target and more about removing friction from the process. - The hospital space signals a shift from short-term awareness messaging to a lasting support structure. - Momcozy is also using the campaign to deepen its Australia focus while tying product innovation to public-facing support. - The message from the event was that technology helps, but it cannot replace healthcare guidance or a supportive environment.

What's next: - The permanent Cozy for Mum area at RCH will remain in place beyond World Breastfeeding Week. - Momcozy plans to keep combining professional education, community support and product innovation in Australia. - Mothers in Australia will also see the company’s newer breastfeeding products positioned as part of that broader support system. - At Mums’ Cozy Day, Momcozy previewed the Wellness 1 Warm-Massage Wearable Breast Pump for the Australian market. - The event also featured the M5 Smart Wearable Breast Pump and the Air 1 Ultra-Slim Wearable Breast Pump.

The bottom line: - Momcozy is betting that better breastfeeding outcomes come from changing the environment around mothers, not asking mothers to do more on their own.